Over the years, SEO has witnessed consistent changes because of the updates in Google search algorithms. Time and again, Google changes its algorithm that makes it necessary for marketers to rework on the strategies to retain their position. Unless you do so, you will not be able to stay there and lose traffic for your websites. As the New Year begins, it is time to reevaluate your SEO strategy and ensure that you are doing everything right. Also, you need to understand all that you would need to do for positioning your website on the top and staying there through the year. Here are some key facts and tips for taking your SEO strategy to the next level in 2021.
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1.Quality content is the mainstay
When it comes to attaining the desired results with your SEO strategy in the year ahead, you will have to weave it around content. Quality content has always been and will continue to be the mainstay because this is what Google prioritizes for ranking. When a user keys in a search keyword, Google looks for websites that serve relevant results and uses this as the key criteria to rank them. If you want your site to secure a place up there, authentic, value-adding content that is enriched with the right keywords is the single most effective way to reach the top.
2.Branding gets you better visibility
While content will definitely make you book the top slot for your website, it does not guarantee high conversions for your business. Of course, it can fetch you good traffic but building your site’s authority gets you the trust of the buyer. Therefore, you should invest in branding as a part of your SEO plan in 2019. Basically, it would be about posting rich content on your website pages and blogs. Also, publishing guest posts on high DA sites will get you a branding advantage. Here again, you cannot ignore the role of quality content because it will get your brand the trust it needs to win over the audience.
3.UI/UX design is vital
Google continues to consider user experience as a critical ranking parameter. Therefore, you need to focus on creating a smooth and seamless user experience for your website in 2019. The idea is to maintain a balanced approach, considering all the elements such as the user interface design, storytelling content, navigational elements and site loading speed. Unless you have all these elements in place, you will not be able to retain the visitors and neither will get significant results with your SEO strategy.
4.Link building cannot be ignored
Although misuse of link building has given it bad reputation in the last few years, it continues to be a significant technique for internet marketers. The focus now is to look for quality links and guest posting becomes critical as it gets you backlinks from high DA sites. However, you need to be careful with that too because spammy and unnatural links will do more harm than good. Adam White from says that it is critical to work your backlink naturally into a sentence when you are guest posting. If it doesn’t make sense, leave it out. Also, try to build a diverse link profile for your website.
5.Mobile responsiveness is the lifeline
Undoubtedly, mobile users are the lifeline of any online business today because a majority of the potential customers access websites through mobile devices. Also, the latest search algorithm requires sites to be mobile responsive to get top rankings. Hence, it is critical to have your site optimized for mobile devices this year. If you are still lacking on this front, make sure that you get on track or you will lose the SEO game.
6.Gearing up for voice searches is critical
As voice search becomes the booming internet trend, this is a factor that becomes critical for any business. When a user searches through voice queries, you must absolutely be there otherwise you will lose a potential lead. Voice SEO becomes an essential to gear up for the new revolution. It revolves around optimizing your content with long-tailed, conversational keywords that are most likely to answer your voice search queries. You will have to think like a real user and ideate what they are likely to search. Accordingly, you need to create content with the relevant keywords to rank on voice searches.
7.Implementing SSL Security is desirable
Another measure that you can take to boost your SEO strategy in 2019 is by implementing SSL security for your website. The reason is simple- Google gives preference to websites that are secure as security is another critical parameter of user experience. Perhaps, the growing hacking threats and stronger data security regulations lie at the core of this measure. So a website with an SSL certificate has better chances of getting a higher ranking as compared to one without it.
8.Video content and UGC are going to help
When it comes to strengthening your SEO plan in 2019, innovation is the key. Start thinking of unconventional ideas such as leveraging video content and user generated content (UGC) to take your site’s experience a notch higher. These content elements have the potential to engage with the users and build their trust. Furthermore, they are capable of taking your rakings high with the improved user experiences they assure.
Furthermore, you will have to extend your SEO strategy in the year ahead because being confined to everything that is traditional will not get you desired results. Blend it seamlessly with your social media strategy because they can drive much better results when used in combination. The focus has to be on the user, both in terms of delivering better experiences as well as gaining their trust for a strong authority on the internet. The best approach for businesses that want to top the SEO game would be to have a dependable team. Experts who are capable of understanding the latest trends and taking all the necessary steps to build a futuristic and result-oriented plan can be relied upon for the job.